Midnight Madness Distilling
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Our ambition is to craft the best spirits possible by using simple ingredients, meticulous techniques, and a whole lot of elbow grease. Amidst hard work in a warehouse in Pennsylvania, our products are born. It may have taken years (and an engineering degree) to refine our process, but it only takes one taste to realize the fruits of our labor. After all, it takes grit to be this good.
There exists a great market opportunity to evoke the powerful imagery and storied history of absinthe, which was once considered a dangerous hallucinogenic spirit, while selling at a price more accessible than “traditional” absinthes. Absinthe is a traditional European spirit that was once immensely popular and has just recently had the opportunity for resurgence in the United States. Southern Comfort was a bold move that listened to the tastes of the drinking public and eschewed those ideas of tradition that hindered innovation in the whiskey industry. Here the team will do the same, capitalizing on the 2008 repeal of the United States ban on absinthe and lack of innovation within this adult beverage category.
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